This course will explore all aspects of managing a winery tasting room. It will cover topics such as tasting room “look and feel", merchandizing, customer service, customer relationships, sales opportunities, sensory evaluation, staff training and the importance of leadership. The focus will be on customer service, customer engagement, and sales opportunities.
|Dates:||from 07 October 2019 00:00 to 13 December 2019 00:00|
|Location:||Texas Tech University at Fredericksburg
2818 E. US Highway, 290